| Founders' Credentials |
Certified Strength and Conditioning Specialist
Certified Personal Trainer
National Strength and Conditioning Association (NSCA) :
The NSCA is an international athletic and fitness organization that is also the most respected publisher in exercise physiology. Their
coveted CSCS (Certified Strength and Conditioning Specialist) certification is a requirement for most strength coaches teaching at the
collegiate and professional level.
Master Coach
Master Trainer
World Kettlebell Club (WKC)
The WKC is the international governing body for Kettlebell Sport and Kettlebell Lifting. Its focus is on technical and athletic
development. The requirements for ranking within the WKC are the most stringent in the industry.
Certified Club Coach
USA Weightlifting (USAW):
USAW is the National Governing Body for Olympic weightlifting in the United States and is responsible for producing top athletes for the
Olympic Games.
Certified Kettlebell Lifting Coach
American Kettlebell Club (AKC)
The AKC is the leading organization in the U.S. developing and promoting athletes for international competition. AKC Coaches are
trained and certified by World Champion and Record Holder, Valery Fedorenko.
Certified Level 1 Coach
USA Track & Field (USATF)
USATF is the National Governing Body for track and field, long-distance running and race walking in the United States, and is a member
of the U.S. Olympic committee.
Certified Kettlebell and Movement Dynamics Teacher
International Kettlebell and Fitness Federation (IKFF)
The IKFF is the world's only fitness organization promoting health through the integration of kettlebell lifting, bodyweight exercises,
martial arts conditioning drills, joint mobility & flexibility training, and qigong. The IKFF is the also the leading organization of
mind-body-spirit development through functional training methods.
B.A., Sociology
B.A., Mass Communications
University of California at Berkeley (U.C. Berkeley):
Berkeley's academic departments consistently rank among the top five in the country. The faculty, renowned for both teaching and
scholarship, includes eight Nobel Laureates and 19 MacArthur Fellows.
Certified Trainer
CrossFit Level III (circa 2003-2004)
A functional training method that is endorsed by many elite athletes and law enforcement officers. It's foundation is based on
incorporating high intensity training, multi-joint movements, and constantly varied programming.
Certified Personal Trainer
National Strength and Conditioning Association (NSCA) :
The NSCA is an international athletic and fitness organization that is also the most respected publisher in exercise physiology. Their
coveted CSCS (Certified Strength and Conditioning Specialist) certification is a requirement for most strength coaches teaching at the
collegiate and professional level.
Master Coach
Master Trainer
World Kettlebell Club (WKC)
The WKC is the international governing body for Kettlebell Sport and Kettlebell Lifting. Its focus is on technical and athletic
development. The requirements for ranking within the WKC are the most stringent in the industry.
Certified Club Coach
USA Weightlifting (USAW):
USAW is the National Governing Body for Olympic weightlifting in the United States and is responsible for producing top athletes for the
Olympic Games.
Certified Kettlebell Lifting Coach
American Kettlebell Club (AKC)
The AKC is the leading organization in the U.S. developing and promoting athletes for international competition. AKC Coaches are
trained and certified by World Champion and Record Holder, Valery Fedorenko.
Certified Level 1 Coach
USA Track & Field (USATF)
USATF is the National Governing Body for track and field, long-distance running and race walking in the United States, and is a member
of the U.S. Olympic committee.
Certified Kettlebell and Movement Dynamics Teacher
International Kettlebell and Fitness Federation (IKFF)
The IKFF is the world's only fitness organization promoting health through the integration of kettlebell lifting, bodyweight exercises,
martial arts conditioning drills, joint mobility & flexibility training, and qigong. The IKFF is the also the leading organization of
mind-body-spirit development through functional training methods.
B.A., Sociology
B.A., Mass Communications
University of California at Berkeley (U.C. Berkeley):
Berkeley's academic departments consistently rank among the top five in the country. The faculty, renowned for both teaching and
scholarship, includes eight Nobel Laureates and 19 MacArthur Fellows.
Certified Trainer
CrossFit Level III (circa 2003-2004)
A functional training method that is endorsed by many elite athletes and law enforcement officers. It's foundation is based on
incorporating high intensity training, multi-joint movements, and constantly varied programming.
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